Entrepreneur Geek

Big Lie Repeated Audaciously becomes Truth

Hitler, for good or bad, changed the world history. Some of the things going around me, just reminded me of Dr.
Joseph Goebbels – Adolf Hitler’s public relations / marketing / propaganda man.

What’s most remembered of Goebbels is his explanation of Britain’s Big Lie theory (which was adopted by Hitler / Goebbels very well). Quoting:

That is of course rather painful for those involved. The essential English leadership secret does not depend on particular intelligence. Rather, it depends on a remarkably stupid thick-headedness. The English follow the principle that when one lies, one should lie big, and stick to it. They keep up their lies, even at the risk of looking ridiculous.

So a big lie + repetition + audacity will soon become truth! People won’t care to find the truth, they will just listen to the big lie, and blinded by it, soon they will start believing that’s the real truth.

If you look at it, what were the primary rules of Hitler?

• Never allow the public to cool off
• Never admit a fault or wrong
• Never concede that there may be some good in your enemy
• Never leave room for alternatives
• Never accept blame
• Concentrate on one enemy at a time and blame him for everything that goes wrong
• People will believe a big lie sooner than a little one; and if you repeat it frequently enough people will sooner or later believe it.

The mentality of people is such that they will believe a big lie sooner than they would believe the truth. Malintentioned people use this to their advantage. They skew the facts and present only portions of it to public, omitting the original context and adding their own “big lie” context to it.

Some people realize this is so ridiculous, since they know the original facts. But the number of such people is generally less. And the propaganda man walks away to his advantage fooling everyone. By the time people realize the truth, it’s too late for them.

Have you ever experienced this happening? With you?

How would you fight it?

• Would you start countering every big lie?
• Would you keep quiet and wait?
• Would you expose the big lie?

(Image courtesy: notionscapital)

Our maid requested if Nikita (my wife) could teach English to her daughters. They are 12-14 year and know only the alphabets.

One of the daughters came yesterday evening for her first class. I was watching things as Nikita asked her to write down A-Z. First in capital then in small.

And she did not even understand what capital and small meant. The only language she can understand well is Telugu – her mother tongue. She does not also know Hindi well. It was funny to see them struggle with each other. Trying to understand each other by visual cues more than spoken words.

Fortunately, dad had brought a Rapidex English Speaking Course Telugu book for her. She started reading that. The book had Telugu sentences, their English translations, and pronunciation guide in Telugu. Learning by saying aloud seemed to work and that’s what they did yesterday.

Teaching English is not easy. Especially when both people don’t know each other’s language

Let’s see how it goes.. Have you taught English to someone? What’s the best way?

Chaos is the answer. Chaos is the master plan of the universe.

Not equilibrium.

What you experience today, is just part of the master plan! Chill!

(Inspired while listening to Kaos by DJ Aligator from Summer Jam 2008!)

Kaos on YouTube

I’ve been playing with a few open source CMSs for my new book. And I am actually surprised! Most of them are just so darn difficult to use! Not only they are jargon filled, but they are also unintuivie!

I am looking at both user side and the admin side.

I think WordPress excels in usability. The design is good, and it’s easy to figure out how things are laid. It follows task-centered approach to design. Which is great.

Joomla is confusing. The action buttons are above the form where you fill in the information. That’s very sad. The content adding interface is overly complicated and difficult for an intermediate user too.

Drupal makes me feel I have landed in wonderland! The taxonomy and nodes tangle me! And where is the WYSIWYG interface? That should be on by default!

What’s been your experience? Which CMS is best in terms of usability?

We work on outsourced software development projects. One of the biggest challenges in that is to communicate effectively. We started having weekly telephone calls with customers to improve project execution. Here are some tips on drastically improving your effectiveness of handling conference calls with customers.

1. Connection: Have the number to call handy. And an alternate number to call in case the first does not work. Understand the timezone difference. Where will the client be when you call? Get connected 2 minutes earlier than scheduled.
2. Accent: Just as our clients have accent, for them, we have an accent. Indians have a variety of accents (per their cultural background) and that makes it even difficult for the client to understand what we say. Speak slowly, make sure each word is clear.
3. Disturbances: If there are disturbances on the line, don’t keep saying “are you there”, “can you hear me”, “i can hear you” etc. Keep going slowly. If you did not understand something because of the disturbance, tell the client “I didn’t get what you said (about …)” and let them answer.
4. Echo: Mute your microphone when you are not speaking. You may be on a speakerphone in a conference and the client may get echo of what he is speaking if you are not on mute. The same may happen to you if the client is on speakerphone. You can request them to mute their line while you are speaking. This will even save you some bandwidth if you are using VoIP.
5. Homework: Be prepared for the conference call. A conference call is a meeting. So be prepared with the agenda, be ready with your status updates or questions.
6. Culture Difference: Be aware of the culture difference. Your client’s expectations and understanding will not be the same as yours. The slang will be different. Some clients will be very demanding, some will be easy. Watch for this and act accordingly.
7. Cutting Long Conversations short: You or the client may keep on talking. Cut this short – unless it’s contributing. If the client is repeating himself, check whether you understood what they said, and if you reiterated that to them. Go ahead, explain the client what you understood. This will most probably reassure them that you got what they wanted to say. When needed, remind the client about the agenda and time limit for the meeting. And get back on track. Tell them you “would love to get to work on what’s been discussed. And will give an update at the end of the day”.
8. Correct Grammar: Speak good English. Incorrect grammar can upset the customer. It will not only make it difficult for your client to understand you, but will also give a bad impression of you. Practice speaking.
9. Greeting and Closing: Greet with a “good evening” (or similar, depending on the client’s time). And close with a “Thank you”. At the end of the meeting, summarize the actions to be taken now, and provide an update on when can the client expect to hear from you.
10. Listening: The most important thing on any call, is to listen to the other person! Listen actively. Repeat what the client says in your head. This will help you understand it. If you don’t understand, say what you did, and request the client to explain the rest. Practice listening! This is one thing that can elevate your performance anywhere!

What do you say about this? Are there any other tips you’ve got? Any experiences you want to share? Feel free to comment!