Apple’s Marketing Secrets

What do you attribute Apple‘s success to? Steve Jobs? Usability? Cutting edge technology? Innovation? Or their extra ordinary marketing skills? I think much of Apple’s success is because of their marketing focus. The customer experience focus comes from marketing focus. Steve Chazin, an Apple veteran, has written an insightful eBook – Marketing Apple. The eBook […]

Web Worker Daily – GigaOm praises the Mobile Web Book

Aliza Sherman reviewed my Mobile Web Development book on the Web Worker Daily – a GigaOm site yesterday. One, it was good to be on GigaOm network (I am impressed with Om Malik and his ventures), and second Aliza had very positive comments for the book. It was interesting to see her comparison of Mobile […]

Official iPhone will be in India soon: Rs. 8000 for 8GB

Update: iPhone 3G was launched in India. But with exorbitant price tags. 31K and 36K are just too much for this phone. I don’t suggest buying it at this price. Wait a few more months! The price will come down! (Photo Credit: James Martin/CNET News.com) The latest version of the iPhone will be launched around […]

Mobile Web – Adapting the site to different devices

One of the biggest hurdles in mobile web development is to make the site usable on different devices. You can follow the least common denominator approach and use only those features that will work on all target phones. But many a times you want to take advantage of device specific features in your mobile web. […]

SuperDuper Backup

If you are on Mac, you must get SuperDuper! and an External Harddisk for yourself. What is SuperDuper? SuperDuper is the wildly acclaimed program that makes recovery painless, because it makes creating a fully bootable backup painless. Its incredibly clear, friendly interface is understandable and easy to use. I discovered SuperDuper about two months ago […]