Entries Tagged 'Apple' ↓

What do you attribute Apple’s success to? Steve Jobs? Usability? Cutting edge technology? Innovation? Or their extra ordinary marketing skills?

I think much of Apple’s success is because of their marketing focus. The customer experience focus comes from marketing focus.

Steve Chazin, an Apple veteran, has written an insightful eBook - Marketing Apple. The eBook uncovers the secret of marketing that Apple uses. The principles are very smart and I believe if you use them, you would be successful too!

This is a must read for anyone interested in Apple or Marketing.

(Photo Credit: James Martin/CNET News.com)

The latest version of the iPhone will be launched around 11 July. And it will be available in India. The price will be $199 for the 8GB model, and $299 for the 16GB one. It will have 3G, GPS and much more!

Things look very exciting for the iPhone now! At the same time, Samsung is launching a competitor!

Time to dump Reliance?

If you are on Mac, you must get SuperDuper! and an External Harddisk for yourself. What is SuperDuper?

SuperDuper is the wildly acclaimed program that makes recovery painless, because it makes creating a fully bootable backup painless. Its incredibly clear, friendly interface is understandable and easy to use.

I discovered SuperDuper about two months ago while trying to install Leopard on my MacBook. I installed it through Vishal’s MacBook (my DVD drive has stopped working). Later I discovered that I screwed up Vishal’s machine, and it wouldn’t boot at all. I had to finally reinstall the OS on Vishal’s machine. Those were horrible 3 days, trying out everything I could to get the two systems to work correctly. But that story some other time.

But I learned my lesson (again!). I should regularly backup. There was too much trust on the machine and a high ego that was coming in the way so far. But I dropped all that.

After much thinking, I got myself a Western Digital My Book 500GB external harddisk. (for INR 6000, that was a good deal too). It supports FireWire (so I can easily boot the Mac off it) and has plenty of space. I was thinking about a 200 or 300GB drive earlier, but went with 500GB because of the price.

And I feel safe about my data now. Everyweek, I connect the disk to my MacBook, run a full backup with SuperDuper! and I am done. It takes only a few minutes to backup the files that have changed from last week and I am certain I can easily access them now.

I don’t use TimeMachine. I think it’s waste of resources, and I don’t need versions of my file. If I delete a file, I delete it for good. I also think SuperDuper! is one of the easiest software for backup. The most important feature is that it leaves the backup drive bootable. So you can simply plug it in and get started - even if your whole disk crashed.

From a careless geek to a peaceful geek - the journey was remarkable!

I haven’t figured out a solution to this yet.. I sync my iCal calendar events with iPod Nano 3rd Generation via iTunes. I can see the .ics files when I go to the folder in Finder. But the events do not display on the iPod.

This is puzzling me.. Is it because of the @ character iGTD adds to the calendar name? What could it be?

Anyone had a similar problem?

I have done this so many times, still I find a new problem doing recursive search and replace each time! Here's one small shell script that puts the issues I had on the Mac doing search and replace on a directory recursively.

Save the file as rpl.sh, chmod it 755, and execute it like:

Does the job for me! This could be done in a single line, I got some ideas of using xargs etc, but all that did not work on my Mac (at least). So resorting to this.

And yes, if you are going to use this, take a little time and do some argument checking before passing them around! Unless you think only a God user like you is going to use it!